Hi, I'm Santiago!

I'm a Machine Learning Engineer with over two decades of building and scaling enterprise software. I teach Production Machine Learning and write the Underfitted newsletter.

Sponsorships

350,000+ people read my content every day. Here is how you can reach them.

  • I'll write a long-form post to showcase your service or brand organically. This post is a good example of the type of content I write. You can scroll down for more examples.
  • My audience doesn't want to read a sales pitch. They want to learn something new and that's how I'll present your product or service to them. If there's nothing for my readers, I won't take the work.
  • I'll share the content simultaneously on my Twitter and LinkedIn feeds. Depending on the package you buy, you may get a mention on my newsletter, too.
  • I cannot guarantee the performance of a post, but you can expect anywhere between 200,000 and 500,000 impressions.

Buy a Sponsorship

Choose the option that works for you.

1 post

$1,100 USD

One post highlighting your product or service with my audience.

Estimated reach

  • Impressions: 200,0001
  • CPM: $5.50

What's included

  • Writing and creative direction.
  • 1 post on my Twitter feed.
  • 1 post on my LinkedIn feed.

1 This is a lower-bound estimate of the number of impressions.

7% off

$3,100 USD

3 posts plus one mention on the Underfitted newsletter.

Estimated reach

  • Impressions: 610,0001
  • CPM: $5.08

What's included

  • Writing and creative direction.
  • 3 posts on my Twitter feed2.
  • 3 posts on my LinkedIn feed2.
  • 1 sponsor mention on the Underfitted newsletter.

1 This is a lower-bound estimate of the number of impressions.

2 Posts will be spread over time, with 1-2 weeks between them.

10% off

$5,000 USD

5 posts plus 2 mentions on the Underfitted newsletter.

Estimated reach

  • Impressions: 1M1
  • CPM: $4.90

What's included

  • Writing and creative direction.
  • 5 posts on my Twitter feed2.
  • 5 posts on my LinkedIn feed2.
  • 2 sponsor mentions on the Underfitted newsletter.

1 This is a lower-bound estimate of the number of impressions.

2 Posts will be spread over time, with 1-2 weeks between them.

If you want to run a campaign with multiple influencers, contact me at svpino@hey.com.

Comet ML

“Sponsoring Santiago's feed has been great for Comet. His audience's quality, combined with the sharpness of his posts, has brought a lot of attention to our services. If you are looking for the best return on investment, this is a great option.”

Previous Examples

Here are some examples of sponsored posts I've posted before.

Some of my previous sponsors: Brilliant, Comet, Assembly AI, Replit, Cohere, Deepnote, Packt, Akkio, Bright Data, Neural Magic, Superb AI, Pi School of AI, Akridata, Levatas, Astria AI, Cohesive AI, Leap, HPC-AI Tech, Datagran, Monster API, Cerebrium, Activeloop, Dora AI

Akkio

“Our sponsored post got a lot of traction! We tripled our followers, got a huge influx of traffic & leads to our website, and drove our average engagement rate up. Thanks!”